Upside of Irrationality (Enhanced Edition), The
Dan Ariely (Auteur)
Download : EUR 5,96
6 neuf & d'occasion a partir de EUR 5,79
(Consultez la liste Meilleures ventes Popular Economics pour des informations officielles sur le classement actuel de ce produit.)
Description du produit
As in his previous book, the best-selling Predictably Irrational, the experiments Ariely describes generate entertaining and often counterintuitive insights. . . . The result is more than just a handbook for business managers or a collection of snippets to relay at cocktail parties. . . . [D]eciding how to apply his insights is a pleasure that lingers long after the book is finished. --New York Times Book Review
Aucun commentaire:
Enregistrer un commentaire